eToro has signed a sponsorship deal with a professional basketball club in Spain, Baskonia. The deal will give eToro exposure to a new audience.
Multi-asset investment company eToro has signed a sponsorship deal with Baskonia, a professional basketball club in Spain. The deal will run for the next two seasons, ending in 2025.
The sponsorship will see eToro's branding featured on Baskonia's players' uniforms, LED boards, and banners. It will also be promoted on social media and fan forums. For those unfamiliar, Baskonia has established itself as one of Europe's most prominent basketball clubs. The team has won numerous national titles, including multiple Spanish league championships and Copa del Rey (King's Cup) titles.
"We are excited to sponsor such an esteemed team both in Spain and abroad and connect with basketball enthusiasts," said Tali Salomon, the company's Regional Manager for Iberia and Latin America. "The strong sense of community amongst sports fans is closely aligned with eToro's social features."
The deal is a significant move for , the social trading provider, as it expands its presence in the basketball world. Baskonia is a well-respected club with a large fan base, and the sponsorship will give eToro exposure to a new audience.
The SEC-regulated company said that the deal is part of its commitment to reaching new audiences and promoting the power of investing. The company has a long history of sponsoring sports teams, including AS Monaco and Premiership Rugby.