eToro partners as the primary sponsor of four UK football clubs: Arsenal, West Ham, Crystal Palace, and Everton, including their women's clubs.
To increase its consistency with its community-oriented ethos, Israel-headquartered broker eToro has signed partnerships as main sponsors of four English football clubs, Arsenal, West Ham, Crystal Palace, and Everton, for the upcoming season.
According to its official website, eToro now sponsors teams in the football leagues, consisting of males and females, particularly in the Women's Super League (WSL), which is Rugby which will take effect next season. This step is related to the soaring number of female clients in eToro, reaching a record high of 33% since the Covid pandemic.
As part of the terms of the deal, eToro will receive several benefits, including branding assets through a perimeter advertising system in the stadium for all match activities the four clubs participate in throughout the season.
In addition, the FCA licensed broker targeted a new audience, including female traders, from the hugely popular global football fan base and strengthened its product and service reach in the UK region. Moreover, the Women's World Cup 2019 has highlighted a record-high audience of 540 million in the finals match and will predict a new record-breaking run on 20 July 2023.
Director of Marketing in eToro, Stephanie Wilks-Wiffen, commented, "Football and investing have traditionally been male-dominated activities, but in the last few years, a growing number of female retail investors are joining on eToro platform."