eToro has extended its partnership with reigning Czech soccer champions SK Slavia Prague during the 2023/2024 season to increase exposure to its football fan base.
To improve consistency with its community-oriented ethos, Israel-based global FX and CFD broker, eToro, announced the extension of its main partner deal with reigning Czech football champions, SK Slavia Prague, which it has signed for another season. It is the second renewal after forming a partnership with the Czech club for the first time in 2021 on a multi-year contract.
Formed in 1892, SK Slavia Prague football group is the oldest Czech football club and dominated the Czech First League (also known as Liga Fortuna) in recent years with three successive titles. Moreover, this partnership was also agreed upon after the successful year of the football club, winning the Czech Cup the previous season.
"We are delighted to partner with a team that consistently demonstrates excellence on and off the pitch," commented eToro Middle East & Nordic Regional Manager Shani Haan Shalom.
In addition, this partnership will display eToro branding on the player jerseys, LED boards, and pitchside banners. This multi-asset broker also receives an advantage for promoting its brand on social media and fan club forums. By targeting the brand to clubs like SK Slavia Prague, giving a company exposure can increase exposure to its football fan base, reach new audiences and strengthen its brand internationally.
It is not the first time eToro has partnered with a sports club. Recently, a brokerage firm signed contracts with four English football clubs, namely Arsenal, Crystal Palace, Everton, and West Ham, to target the FIFA Women's World Cup run on 20 July 2023.