eToro has announced sports sponsorship expansion with Dutch professional football club, AZ Alkmaar, until 2025.
In a continuation of its recent string of sports sponsorship deals, eToro has announced a two-year partnership agreement with Dutch football club AZ Alkmaar. The agreement, officially ratified at the AFAS Stadium in Alkmaar, solidifies the collaboration until mid-2025.
Eelco David Vos, the social trading firm's regional manager for the Netherlands and the Nordic Region announce the partnership on Wednesday (06/28). However, specific detail regarding the expectations of both parties was not disclosed.
David Vos also emphasized the alignment between AZ's approach and the company's philosophy of challenging the established order through openness to new ideas, and a willingness to experiment.
"With innovation and team spirit, AZ has won its place at the top Dutch soccer. This approach fits eToro's philosophy: challenging the estabilished order by being open to new ideas and daring to experiment. By learning from each other, we make investing accessible to everyone," wrote David Vos on his LinkedIn post.
On the other side, Michael Koster, AZ Alkmaar's Commercial Director, expressed optimism about the partnership's potential for mutual development. He highlighted the shared values of community and continuous improvement through innovative solutions, a sentiment embraced by both AZ and eToro.
"I am pleased that eToro will closely collaborate with our club for the next two years," Koster remarked. "Like AZ, eToro values community and continuously improves people and their performance through innovative solutions."