Tickmill partnered with Jonty Rhodes, the legendary South African coach and former cricketer, who will become its official brand ambassador.
Tickmill is known to have excellent trading conditions on most of its 600 instruments. To expand its offering to its sports fan base, the multi-asset broker has signed South African cricket star Jonty Rhodes as its official brand ambassador. This collaboration highlights the cricket potential as an excellent way to increase brand awareness among millions of sports fans.
Jonty Rhodes, well-known as a legendary former South African cricketer, competed for the South African national cricket team for 11 years between 1992 and 2003. Owing to his agility and skill in catching the ball, he won the 1998 ICC KnockOut Trophy, the only ACC trophy in the country. After retirement, he remained an on-field coach for several teams in domestic leagues in India and South Africa.
"With precision and strategy as his forte, Jonty will now empower Tickmill traders. Get ready for an empowering trading experience," said Tickmill in a LinkedIn post.
Subsequently, he expanded his influence on social media, attracting more than 430.7k followers on Twitter and 256k followers on Instagram. Leveraging the fan base, Rhodes can help the London-headquartered broker promote its values of precision and dedication on social media by targeting thousands of cricket fans in the African region and globally.
However, Tickmill has not provided further details about this partnership, especially the terms of its contract with the former cricketer.