FBS announced its deal with Leicester City Football Club (LCFC) as an Official Training Wear Partner during the 2023/2024 season to expand its brand globally.
To increase consistency with the community-oriented ethos, leading retail forex and CFD broker FBS has signed an agreement as the Official Training Wear Partner of English football club Leicester City Football Club (LCFC) for the 2023/2024 season.
Formed in 1884, LCFC has a large fan base in the UK and abroad, with more than 7.5 million followers on its various Instagram accounts and 2.7 million followers on its Twitter account. To maintain a strong relationship with LCFC and the loyal fans, the CySEC licensed broker has organized several initiatives, including a special fan tour to the Leicester City home and a vocational training project involving LCF players.
Subsequently, to mark a new chapter in the deal, the multi-asset brokerage will kick off this collaboration by sponsoring the excellent pre-season tour of South Asia. It includes brokerage partnerships in matches against Tottenham Hotspur in Bangkok and Liverpool in Singapore on 23 and 30 July, respectively.
Additionally, by displaying the FBS logo on the team's training jerseys and dugout at King Power Stadium, the company can target a lucrative football fan base and an expansion of its brand not only in the UK region but in the international scene.
The Cyprus-based broker commented on the partnership, " We would like to send our best wishes to Leicester City for the 2023/2024 season. We are sure that the Club's dedication and talent will lead to great things, and we are proud to be a part of this journey!"