Exness CCO Damian Bunce, recently participated in the Wealth 3.0 panel to discuss attractive topics about marketing and customer satisfaction and the ability of AI to predict customer behavior.
Multi-asset broker Exness Chief Customer Officer Damian Bunce recently participated in the panel "Wealth 3.0: The Right Way to Attract and Keep Modern Investors" to share his wealth of knowledge and experience about the online trading industry. Hosted by LSEG and Definitive, the event will focus on predictive marketing and its impact on the securities and finance industries.
Bunce covered many attractive topics in panel discussions, including market trends, trader experiences, and challenges in the trading environment. When asked about marketing and customer satisfaction, he emphasized creating a customized user interface for the target market.
Bunce also shared the topic of AI during the panel discussion. The event will address marketing predictions and influence on the securities and finance industries, including AI capabilities to predict customer behavior, hyper-personalization, and omnichannel AR/VR refreshes.
Bunce comments, "Big data analysis of customer behavior reveals interesting possibilities. For example, a small deposit followed by a small withdrawal often indicates frequent customer testing leads to large deposits. Detecting this typical behavior is difficult with small recognition data sets, which can generate sales calls to action."
Since its founding in 2008, Exness has developed as a globally regulated broker. The company is committed to offering attractive trading conditions with stable prices and spreads, fast execution, and knowledgeable client support. The broker is now prioritizing expansion into new markets around the world. In April, non-brokered trading volume exceeded $3.8 trillion with over 450,000 active clients.
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