eToro announced the extension of sponsorship with a French football club, AS Monaco. Their collaboration has been going on since 2020.
Collaborating with sports clubs is likely a preferred promotion for some retail platforms, and eToro is one of them. The broker, which has collected licenses in several countries around the world, announced the extension of sponsorship with a French football club, AS Monaco.
eToro and AS Monaco have collaborated since 2020. In this recent partnership, eToro is the main sponsor and their logo will be displayed on the red and white jerseys of the AS Monaco players in the Uber Eats League 1 match. According to Valerie Kalifa, Director of e-Toro, the main goal of being the main sponsor to AS Monaco is to accelerate eToro as a global broker brand.
"We are delighted to take this new step with AS Monaco and bring another dimension to our collaboration. We are proud that our first front-of-shirt presence is on the AS Monaco shirt, which we will be supporting more than ever in the coming season. eToro's vision is to open up the financial markets to everyone, and we see this partnership as an opportunity to reach out to the team's fans and interest more people in investing," said Kalifa.
From the Club's side, the collaboration with eToro could be a special attraction. "We are very pleased that one year after the beginning of our collaboration, eToro has become the official main partner of AS Monaco. This is an opportunity to strengthen our ties with a company that, like us, places development, competitiveness, and innovation at the heart of its concerns. The evolution of the partnership also demonstrates the attractiveness of AS Monaco. Together, we hope to experience a season full of emotions," Oleg Petrov, Deputy CEO of AS Monaco, commented.
Brand Marketing via Sports
eToro intensified its sponsorship expansion since early 2021. In other words, sports is still the broker's top choice. It is not only with football clubs but also rugby and any other sports. The social trading platform provider has been busy expanding sponsorships back to back with an Australian Rugby club and a team from Yorkshire that competes in the 2021 Racing League.