Alfonso Cardalda joins Exness after leaving Director of Global Marketing and Director of Go to Market positions at PokerStars.

Although based in Cyprus, Exness has a strong global presence around the world. Evidently, the company has succeeded in securing several notable licenses that have helped them spread its wings in Asia and other emerging markets. Most recently, Exness received a license from the South African financial market. It also managed to hit 2 million USD trading volume earlier this year.

exness

The company announced that it has appointed Alfonso Cardalda as its new Chief Marketing Officer. According to the press release shared, the new member of the trading platform is a former PokerStars executive.

Previously, Cardalda served as Director of Global Marketing and Director of Go to Market at PokerStars. He specializes in digital acquisitions and brand building and has created successful partnerships with Rafael Nadal, Cristiano Ronaldo and, more recently, Red Bull Racing.

"I am extremely pleased to be joining a market-leading broker like Exness, not only because of its incredible trajectory of growth but also because of its ethical approach to doing business. I look forward to discovering what we can achieve together and to being part of the brand’s further development and success," he said.

Through his role at Exness, Cardalda hopes to develop the broker's brand and communications strategy while strengthening new consumer acquisitions across all digital channels.