Australian broker Vantage FX has officially changed its brand to Vantage to facilitate its global expansion. Chief Strategy Office Marc Despallieres confirmed the news.
Multi-asset broker Vantage FX announced the change of their brand name to Vantage. This decision was reached because the Australian broker no longer only offers forex products, but also indices, stocks, commodities, and cryptocurrencies.
Expansion to Emerging Markets
Since 2009, Vantage broker has successfully built its own success in order to seize the best market opportunities. Now, with more than 1000 staff, 30 offices, and an average trading volume of $200 billion per month, Vantage has not stopped innovating. Vantage strives to provide an even standard of trading services to all markets, especially those that are traditionally underserved, through its global expansion.
Rebranding is an important component of Vantage's expansion strategy to make it easier to penetrate the markets by providing advanced tools as well as features so that clients can get better trading conditions.
To facilitate global expansion, Vantage has invested in improving its technology, including app enhancements, access to daily market analysis, and local payment solutions.
Vantage's rebranding comes with monumental changes. After the COVID-19 pandemic, thousands of new traders have flocked to the trading industry since 2020. This can be seen in the 68% increase in Vantage platform users who come from emerging markets, an area that is not Vantage's main market share.
Marc Despallieres, Chief Strategy Officer of Vantage said that the rebranding step is the realization of more than a decade of the broker's establishment. Eliminating "FX" is an important breakthrough to demonstrate the capabilities of brokers outside of forex.