LiteForex broker officially changed the trademark to LiteFinance to support their global expansion mission.
Multi-asset broker LiteForex has changed its brand name to LiteFinance as part of a corporate restructuring to welcome global expansion plans. In addition, the broker with three account types also hopes to add licenses from regulators in other regions. This is LiteFinance's first step in rebranding the company after changing the company logo, trademark, and organizational structure.
Restructuration as Part of Rebranding
Under the name LiteFinance, this broker that is favored by beginners because of its educational page has won 2 international awards at the 9th Global Brands Magazine Awards. LiteFinance took home the "Most Innovative Forex Broker - Southeast Asia 202" and "Best Forex Trading Tools & Software - Africa 2021" trophies. The award ceremony will be held at Palm Jumeirah, Dubai, in early 2022.
The idea of rebranding emerged as a tactic towards global expansion after the Marshall Islands-headquartered broker registered an entity called LiteFinance Global LLC in St Vincent & Grenadines in March 2021.
Apart from that, the name change also happens as LiteFinance now offers not only forex, but also CFDs on stocks, indices, commodities, and even cryptocurrencies.
The trading industry is currently adopting the fourth industrial revolution trend, which inevitably, LiteFinance has to adapt by giving birth to a series of innovations, such as redesigning and restructuring its official website to make it more up-to-date and user-friendly.
On other hand, LiteFinance also announced that this rebranding process will not affect daily operations, so clients can continue to trade comfortably as usual. LiteFinance promises to provide first-class service through its new name.