IG Group US has presented Bad Trader mobile app to be linked with a yummytrade account.
The parent company of yummylive and delicioustrade, IG US Holdings, Inc., has introduced its newest mobile app, Bad Trader, which caters to the community around experimentation in financial markets, including speculation. This app helps many traders to understand how and when to take calculated risks.
Now available on iOS and Android, Bad Trader provides daily live streams, encouraging young and knowledgeable traders to engage in interactive conversations about markets, trading, sports, politics, and anything else that matters. Based on some of its users, Bad Trader is like if r/wallstreetbets went live on Twitch.
Furthermore, Bad Trader users can join the chat to ask friends about their impulsive decisions, complete daily missions, earn badges and collect in-game points. With the partnership, Bad Trader users can now connect with their yummytrade accounts via a simple, intuitive, and tasteful neon interface with plans to include connections to additional brokers in future releases.
"I started trading because the internet is down, and the planet is burning. Trading is fun, rewarding, and a great way to stay abreast of current events without experiencing existential anxiety," says Bad Trader CEO Julia Spina.
In addition, by cooperating with this application, IG Group US targets Bad Trader users from the millennial and Gen Z generations, who are more interested in investment and trading. According to survey data collected in November and December 2022, surveyed 41% of Gen Z and 38% of millennials said they own individual stocks.
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