Ex-PokerStars Greta Killyte has been hired as the Head of Regional Marketing at Exness to lead the regional marketing strategy and its implementation on a global scale.
Multi-asset brokerage Exness strengthened its team of marketing executives by appointing Greta Killyte as Regional Head of Marketing. She will be responsible for developing the regional marketing strategy and leading its implementation on a global scale.
Killyte is not a newbie in marketing. She has a broad background ranging from media strategy, planning, and purchasing to product acquisition development. Prior to joining Exness, Killyte worked for Malta-based international iGaming company PokerStars for over 2 years as Casino Acquisition Manager and then as Senior Acquisition Manager. At PokerStars, Killyte is responsible for building a casino acquisition strategy and growing the customer base.
Previously she worked for MediaFusion in the position of Head of Programmatic Media and quickly became Head of Digital Strategy and Programmatic Campaigns Manager at Leo Vegas.
"Greta’s experience in data-driven marketing decisions and geographical expansion will be fundamental for taking our regional marketing to the next level, thus contributing to our global growth plans. We are confident that her marketing experience and her analytical approach will be invaluable for our regional marketing initiatives and growth," Alfonso Cardalda, Exness CMO, commented.
About her appointment, Killyte expressed that being part of the CySEC-regulated company’s growth and global expansion is an honor. Global growth requires regional attention and she is excited to start working closely with Exness’ marketing teams, both regional and central, to develop effective and cohesive strategies and campaigns.