HYCM appoints Dominic Poynter as CMO to enhance marketing strength and drive global growth in the FX trading industry.
Multi-regulated CFDs broker HYCM has appointed Dominic Poynter as its Chief Marketing Officer (CMO) in a strategic move to bolster its marketing prowess. With an impressive background in the FX industry, Poynter brings a wealth of experience from his tenure as Marketing Director at Axiory and his previous role as Head of Marketing for ATFX Global Markets (CY) Ltd.
Having established himself in various marketing positions at esteemed firms such as easyMarkets and FxPro, Poynter has consistently demonstrated his expertise and deep understanding of the industry landscape. Now, as the London-based company's CMO, he will be in the thriving financial hub of Limassol, Cyprus, taking charge of the company's marketing endeavors.
Undergoing a comprehensive rebranding initiative last year, HYCM transitioned from its former identity as Henyep. While the Henyep Group name remains used by the parent company headquartered in Hong Kong, the global operation is unified under the HYCM brand.
The company operates through licensed subsidiaries across multiple jurisdictions, including Cyprus, the UK, and the UAE. Poynter's appointment comes at a crucial juncture. His strategic leadership will guide the prominent FX broker in fortifying its market position, expanding its customer base, and reinforcing its brand recognition amidst stiff competition.
By entrusting Poynter with this pivotal role, the multi-platform trading provider underscores its unwavering commitment to customer acquisition, retention, and overall brand excellence. With his profound industry knowledge and exceptional track record, Poynter is poised to spearhead the company's marketing initiatives, foster client engagement, and propel HYCM to heights in the dynamic and ever-evolving financial services sector.