The UK-based forex broker FXCM has tapped Paul Gyles to help direct the company's branding and marketing strategy as Chief Marketing Officer.
Retail Forex and CFD broker FXCM has announced the appointment of Paul Gyles as the company's new Chief Marketing Officer. Later, Gyles will be responsible for directing the retail broker's branding and marketing strategy.
Gyles is a marketing expert with many years of experience in the trading industry. Prior to joining FXCM, he worked for London-based financial services firm M&G where he was the Global Director of Brand and Digital Marketing for almost three years.
In addition, he has experience working with IG, one of the largest retail brokerage bands, for nearly six years as Director of Global Marketing.
Prior to his foray into the trading industry, he had a career at Japanese technology conglomerate Sony as Head of Strategic Marketing for EMEA in September 2016 and after serving as UK Marketing Director for the TV and Audio Division since mid-2013.
Gyles expressed his pleasure to join the FXCM team at a time of growth and expansion. He can't wait to push forward the company's branding and marketing strategy, to ensure the best deals continue to stand out in a competitive market.
"Paul has broad marketing and management experience and a proven track record in high-paced financial services and technology environments, so we’re delighted to have him join the FXCM team. It’s an exciting time for FXCM, and we’re confident Paul’s wealth of experience and expertise will prove invaluable in ensuring FXCM remains the premier retail broker of choice," said FXCM CEO, Brendan Callan.