Having a sponsorship deal with Real Madrid could be a great branding potential for easyMarkets, as it is one of the biggest famous football clubs with worldwide popularity.
EasyMarkets has reached an agreement with Real Madrid to become the club's Official Online Trading Partner for the next three years starting from the 2020-2021 season.
EasyMarkets' Chief Marketing Officer, Ohad Golan remarked, "easyMarkets was hoping to collaborate with a group that has moment obviousness, a rich history, and a steadfast, devoted fan base. We looked to sign with an extraordinary club that has worldwide allure, with a great many eyes on it each match – and Real Madrid was the conspicuous decision. We anticipate utilizing Real Madrid's tremendous fame and worldwide allure deliberately as we push ahead."
Emilio Butragueño, Real Madrid's overseer of institutional relations also remarked, "Both, Real Madrid and easyMarkets, are leaders in their sector and share common values. We are happy to welcome them as Official Online Trading Partner beginning with the 20/21 season."
The broker's deal with this football club has the potential to add incredible value to the easyMarkets branding that brings an unprecedented level of recognition to the well-established financial service provider. Besides, this is such a good opportunity as there haven't been many forex brokers make a sponsorship deal with Real Madrid. In the last three years before easyMarkets, Exness became the official sponsor of Real Madrid.
For the Spain based club itself, getting support from a forex broker brought a special advantage. Based on LeapRate's report last August, sponsorships from forex brokers had rescued some football clubs that suffered dramatically decreased in brand value during the coronavirus pandemic. Real Madrid retains its position with a brand value of €1,419 million in 2020, as it maintains the 3-year sponsorship agreement with Exness.