Broker multi-asset Axi announced a partnership to sponsor Girona FC for Latin America (LatAm) to target its football fan base and strengthen its brand globally.
To improve consistency with its community-oriented ethos, Axi announced it signed a sponsorship deal with football club Girona FC for Latin America. It is the Football Club's first regional partner in the LatAm region.
Under the terms of the deal, the company will receive many benefits, including Axi branding on player jerseys, stadium signage, and presence on social media channels. These other benefits include exclusive events, special promotions, and unique experiences for Girona FC fans in this region. Meanwhile, this partnership will allow Girona FC to benefit from Axi's involvement in promotional efforts to its user base.
"We are excited about this exciting new partnership that will bring together the two dynamic forces that are football and commerce," commented Axi's Head of Brands and Sponsorships, Hannah Hill. "Providing an edge for clients is very important. We look forward to providing LatAm traders with an unforgettable experience."
Since the 2022/23 season, Girona FC has generated sponsorship revenue of approximately $2.3 million. It has partnered with 11 companies and the most profitable sponsors, such as Gosbi, Puma, Costa Brava Girona Tourism, Estrella Dam, and Viajes el Corte.
Moreover, By backing clubs like Girona FC, the CySEC licensed broker is targeting a new audience of global football fan bases and strengthening the reach of its products and services in the Latin American region.
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