Lawrence Jones has joined OvalX as Head of Digital Acquisition after leaving Betfair International, an online betting exchange.
Former Interim Head of Digital Marketing at Pepperstone, Lawrence Jones, has joined UK-based broker OvalX, as Head of Digital Acquisitions.
Previously, Jones was Head of Digital Media at Betfair International, an online betting exchange, for a year and a half.
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While at Pepperstone, Jones worked in the London office for three months between January and March 2021. On his LinkedIn profile, Jones describes himself as a performance marketing leader with 10+ years of experience across agency & client-side roles.
Throughout his 10-year career, Jones has contributed to building and developing high-performance teams that drive new client acquisitions. However, Jones' focus this time is on display (programmatic & live) with experience across affiliates, paid social & paid search. Prior to Pepperstone, Jones served at the IG Group for nearly six years as Global Head of Display where he brought together two previously closed regional teams.
Among his duties, he is responsible for directing the strategy, planning, activation and optimization of all in-house digital media. At IG Group, Jones started as Senior Online Display Manager in March 2015, then Head of Display for Europe, the Middle East and Africa (EMEA) in October 2016, to Head of Display & Marketing Partnerships EMEA in December 2017.