HotForex most recently renames itself to a newer and short name HFM (HF Markets), as the broker now offers a lot of trading instruments and not only forex.

Cyprus-based forex and CFD broker, HotForex, will gradually change its HotForex brand and hotforex.com URL address this year to the name HFM (hfm.com), short for HF Markets. HotForex released the following video regarding the rebrand:

In fact, HotForex has started a rebranding step last year in the European region using the website URL hfeu.com and hfmarkets.co.uk for the UK branch. Now, the company will rebrand all of its subsidiaries, including offices in Seychelles, St Vincent & The Grenadines, as well as Kenya, South Africa, and Dubai.

Since its founding in 2010, HotForex is still led by CEO George Koumantaris. Regarding the reason for the rebranding, George said that the new name HFM better reflects the variety of products and services the company offers. Over the years the company (like many "FX" brokers) has become a global multi-asset broker whose products and services go beyond Foreign Exchange (Forex) Trading.

Thanks to this update, the broker has launched not only a new look or a new brand name but also a new domain name (hfm.com/sv) in which this website is integrated with new technologies that will make clients' service even better. The rebranding process will not change the operating system of the company or legal entity.