In order to support emerging NFT creators, eToro announced the launch of eToro.art after funding $20 million into the program.

eToro broker is now expanding into the NFT world by launching eToro.art, a new program to support NFT makers, agencies and brands. The $20 million dollars will be used to purchase NFT blue chips and support emerging creators and NFT projects. eToro aims to bring the power and fun of NFT to its 27 million active clients so they can easily explore and enjoy these digital assets.

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The first step of the eToro.art program was the release of the eToro NFT collection, which includes blue-chip projects such as the Bored Ape Yacht Club, CryptoPunks, World of Women, and artist projects. Once total funding is deployed, this collection will make eToro one of the world's leading NFT collectors.

Yoni Assia, Co-Founder and CEO of eToro said, as a company that always pays attention to 'what's next', eToro sees promising potential in the metaverse and NFT industry, so the company is very excited to look forward to its development in the future.

In addition to planning to contribute $10 million to NFT projects, the company  is also acting as a strategic partner to support new projects that come to market in 2022. Projects partnering with eToro will receive benefits, including various financial, technical, and financial support, marketing and society. To participate in this program, content creators must complete an intake application on eToro.art. Guy Hirsch, Managing Director, Global NFTs at eToro added,

"NFTs converge culture, technology, and investing. As the leading social investing platform, eToro is well-positioned to lead this space, and eToro.art will bring creators and investors together through technology, uniting communities around art. We are excited to provide our support to a wide range of NFTs projects which reflect the diversity, creativity and positive social impact of the communities of art enthusiasts that they represent."