HF Markets chose Kenyan marathon world record holder, Eliud Kipchoge as their official brand ambassador.

Kenyan distance runner and world marathon record holder Eliud Kipchoge has signed up to be the official brand ambassador of the global multi-asset broker HFM in Kenya. He is the world's greatest marathoner of all time having won all 10 marathons he participated in between 2014 and 2019. His accomplishments include the Rio 2016, and Tokyo 2020 Olympic marathons, and also holds the marathon world record, 2:01:09 which is set at the 2022 Berlin Marathon.

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The Cyprus-based company is honored to join forces with one of the most iconic athletes of all time to work together to promote its commitment to making commerce accessible to everyone around the world. This partnership is based on the core values shared by a successful trader and a world-class athlete such as determination and achieving the best results.
 
An HFM spokesperson said that following the acquisition of the license by the Capital Markets Authority (CMA) of Kenya, the collaboration with Eliud Kipchoge is a dedicated effort to offer a superior trading environment to their valuable traders.
 
"Eliud's record-breaking accomplishments are so inspiring that we hope to empower not only our merchants, but everyone in Kenya and around the world to be the best at what they do," HFM said.
 
HFM is excited to partner with Eliud Kipchoge for an unrivaled offering closer to the Kenyan market through superior customer service, state-of-the-art platforms, and free educational resources. At the same time, Eliud Kipchoge added that he feels very proud to be the brand ambassador of HFM in Kenya and hopes to work with HFM whose values are closely related to his values in training and performance.