BidX Markets rebrands to Multi Asset Solutions, expanding services amid regulatory landscape changes.

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Liquidity provider firm BidX Markets forex broker has been rebranded as Multi Asset Solutions Limited, effective from February 28, 2024. This strategic rebranding is an indicator of the professional recognition of the necessity for the offer of holistic services that are customized for emerging market trends.

It was already a leading provider of liquidity access and distribution services. Still, it wanted to grow even bigger, working with more asset classes like these, brokers, asset managers, and funds.

Under this new identity, Multi Asset Solutions aims to maximize cash resource efficiency for clients and explore ad hoc market opportunities, which aligns with CEO Simon Blackledge's goal of delivering value to clients.

The rebranding coincides with regulatory concerns in the UK financial sector, where the FCA has pronounced warnings about some of the industry practices. Our regulated status under the FCA ensures our continuing compliance with the rules and principles of transparency.

Besides that, this FCA-regulated firm appointed Liam Bonfield as the CFO, who further revealed the company's strategic focus on financial management and planning. Bonfield's 8+ years of experience covering various finance-related fields at Valutrades equips him for driving financial excellence at Multi-Asset Solutions.

By the end of 2023, the company reported a 253% increase in revenue, attaining £1,046,768 despite the regulatory hurdles. This growth curve emphasizes the company's durability and duty towards its professional and institutional customers.

Along with this transition, Multi Asset Solutions will strive to grow its market share and bolster its reputation as a reliable companion for its customers in the sector.

In other forex broker news, last year, OctaFX expanded its offering by rebranding to Octa and launching a campaign with the motto 'Trading made clear'.