BlackBull Markets has expanded its platform and services by rebranding as an integral part of its platform evolution.

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BlackBull Markets is known for having excellent trading conditions on most of its 26 thousand assets. To expand its offering and meet growing market demand, the fintech company rebranded to bring its platform across established and emerging markets.

The BlackBull new brand includes a new logo that combines bull horns to form the letter "B," symbolizing balance or success in finance, which requires a bright and wise approach.

BlackBull Markets Chief Marketing Officer Marcel Tracey commented, "BlackBull Markets' product offering and customer needs have evolved significantly. Our primary goal in this rebrand was to align the brand with the company's current position and future goals. We needed to communicate the reach broader market in the financial services industry while remaining true to the core offering."

In addition, the multi-asset broker continues to grow, offering trading solutions with leverage of 1:500 combined with solid trading performance and competitive pricing. The rebrand further strengthens the reach of its platforms and services, including BlackBull Research, BlackBull Shares, and TradingView, supported by strong relationships and networks with the global trading community.

"Over the last nine years, we have grown from an ambitious start-up in New Zealand to a global provider spanning multiple markets and languages. This brand is a critical step in the company's evolution and better represents our expansion footprint," added BlackBull Markets CEO Michael Walker.